Sales were flat. Engagement was zero.
Their last post had 3 likes, one of which was from their intern.
The brand?
A once-loved coffee company called Emberly.
Back in 2018, Emberly was everywhere. People wore their merch, tagged them in café shots, quoted their slogans.
Then—overnight—it just… vanished.
Too many offers. Too many campaigns.
No real connection left.
By 2023, nobody cared anymore.
Emberly
But why?
Like we all learn in life that ups and downs and part but what went so wrong that their cafe never remained the same anymore..?
Is it the Covid?
Or is it their early success?
What is it?
And to find the answer we saw their
And Found
Nothing Much…
So we kept on digging more like how people started spending it that area after covid wave…
And we got it…
Because after covid we saw a rise in Genz rush and not the corporate one
And that's when we got stressed
Because Genz have way different vision than millenials
They want different lighting
They want different environment
They want the ambience to click pictures of
And that all will cost us around
And that lightened our broke minds
So we kept everything aside and start searching what genz taste is like
And being the only Genz in the team the pressure is on me everyone starts asking me does this fit right?
Is it good? Is it what you like..?
And then i gave them idea like why even we need to invest a lot here when
We can change it with
Warm Lights
Hand made Poster boards
A cute little pet near counter
And that all costed us around 780 dollars
but the thing is we still haven't figured out
Like how can we get them to know we made something only for them…
And that's when we came with idea of snapchat filters
Like what if we create videos in this ambience
With funny underrated filters on
And then blast upload them all with our pr accounts
Because algorithm loves videos that our shot with personal phone camera
And after that we tried multiple Genz discounts that worked as well as that outlet
That all those offers are still active to this day.
Don’t Rush the Story
Emberly didn’t come back because of better coffee.
It came back because we stopped trying to sell the product and started restoring the bond.
Every brand thinks they need a new design, a new logo, a new discount.
But sometimes, all you need is a story told in the right order, at the right time.
And that’s exactly everyone out there miss and then shouts & cry