clicks are fine, impressions are solid…
The logo was clean. The website was sleek.
but conversions? None.
We weren’t scamming anyone.
The offer was actually real.
Still, no one believed it.
Towards the status of " bankruptcy "…
Let’s call it Eterna.
And just to be more precise about the situation,
7 weeks ago they just launched a serum that genuinely reduced acne within 5 days.
It wasn’t fake. Not a “see results in 8 weeks” lie.
They had real clinical data.
The problem?
People didn’t care.
The comments were brutal:
“Yeah, sure. Everyone says this.”
“5 days? Sounds like a scam.”
Like if someone on internet claimed that
And we were the audience we would have said the same thing:
| Kiss my a** scammer !
And after these 2 3 more curses we finally sat down and cursed once again…
Just to realize if people are not accepting our claims
because they are just claims
why not stop claiming and start
The Live Reactions
Like if we have advantage of being a mid sized brand
why not send the Junior marketer in public
Why not just rent a nearest billboard
Why not start from there..?
Like Old School Marketing
We Gave Online Discounts Offline
But…. In return for Google reviews
Yes we forced them to do that in front of our eyes
And from here our main plan started…
3 sectioned Ad | From 8 Different perspective
Like the hook is:
Today Someone's Dad came
And then in between the hook we added a glimpse of new billboard
Followed by the whole process and results in seconds
And it worked!
But if you are thinking how? then have a look…
Are Just as Good as of Zyphin…
Within 3 weeks, engagement doubled.
CTR went up by 40%.
Sales grew by 31% without touching the offer itself.
The secret?
The Same like Zyphin's….
The truth… but in cinematic
Believability Beats Truth
People don’t live in facts.
They live in feelings.
And no matter how real your offer is —
if it doesn’t feel believable, it might as well be a lie.
So we stopped trying to “prove” things.
We started showing why people didn’t believe us… and what changed their mind.
And that too by asking the people